Why We Exist

With Valor exists to help you get clear and make a difference. Whether you're an athlete focused on performance, a coach shaping team culture, or an organization striving for impact, With Valor is your trusted partner.

Our solutions focus on the skills, culture, and mindset necessary to achieve at a high level. These solutions include courses, consulting, and 1-on-1 coaching.

About Us

Our approach draws from psychology, philosophy, behavioral economics, and a variety of wisdom traditions. As our name, With Valor, implies, we're here to help you find clarity, build courage, and create the change you’re aiming for–in work and life.

With Valor by your side, you and your team will lead a clearer, more courageous, and truly impactful life.

Meet Our Founder

Kevin Knox is a coach, consultant, and writer who works with some of the world’s most interesting people.

For nearly two decades, he has helped top performers refine their skills, build lasting habits, and develop the mindset necessary for courageous leadership—both individually and within their teams.

His clients range from NFL coaching staffs and Fortune 100 companies to local nonprofits, giving him a broad perspective on leadership and performance. His approach is evidence-based, drawing from psychology, philosophy, behavioral economics, and diverse wisdom traditions.

Beyond his work, he is passionate about spending time with his children, seeking adventures with his wife, and believing in people. He enjoys reading, writing, running, and exploring the art of possibility. Kevin and his family live in Atlanta, GA.