Why We Exist

With Valor exists to help you get clear and make a difference. Whether you're an athlete focused on performance, a coach shaping team culture, or an organization striving for impact, With Valor is your trusted partner.

Our solutions focus on the skills, standards, and mindset necessary to achieve at a high level. These solutions include courses, consulting, and 1-on-1 coaching.

About Us

With Valor is a project of Kevin Knox.

Our approach draws from psychology, philosophy, behavioral economics, and a variety of wisdom traditions. As our name, With Valor, implies, we're here to help you find clarity, build courage, and create the change you’re aiming for–in work and life.

With Valor by your side, you and your team will lead a clearer, more courageous, and truly impactful life.

Trusted By

Sony Interactive Entertainment

The NBA

US Women's Swimming

University of Virginia

New England Patriots

University of Kansas

Atlanta Falcons

Utah State University

Chicago Bears

San Francisco Fury

Los Angeles Chargers

New York Jets

University of California

Sony Interactive Entertainment • The NBA • US Women's Swimming • University of Virginia • New England Patriots • University of Kansas • Atlanta Falcons • Utah State University • Chicago Bears • San Francisco Fury • Los Angeles Chargers • New York Jets • University of California •

  • "Kevin understands how to motivate our players. He is a trusted mentor to our team."

  • "The 'consulting' field seems to be filled with a lot of people that have only read a good self-help book. Kevin is an expert with experience. Very refreshing."

  • "Kevin is the rare combination of wisdom, skill, and humility in college athletics."

  • "Kevin is one of the best coaches I've experienced. It makes a real difference."

  • "Kevin is a pillar of support for our coaching staff."

  • "Kevin is one of the best presenters I've ever seen."

  • "I can't even begin to explain just how much Kevin's helped us."

  • "Plug for Kevin...amazing energy, worked the room with grace, pivoted based on some of our questions albeit off topic a bit. Felt inspired!"